Amazon is the leading vendor in the global smart speaker market, having a market share of 28. percent in the first quarter of 2022. Google is Amazon’s closest competitor, with a share of 17.2 percent in the same quarter. Chinese vendors Baidu, Alibaba and Xiaomi have become strong players in recent quarters, thanks to growing demand in the Chinese domestic market.
Smart speaker
A wireless speaker with an integrated virtual voice assistant, a smart speaker performs tasks such as seeking information, playing music, making a shopping list, etc., upon receiving voice commands from users. Since Amazon introduced its pioneering Echo speaker into the consumer market in 2015, the smart speaker has gained increasing popularity among consumers. The market became more dynamic after Google entered the competition with its Google Home speaker and shipment figures went up dramatically, from 6.57 million in 2016 to a projected 186 million in 2021.
Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor
Characteristic
Amazon
Google
Baidu
Alibaba
Apple
Xiaomi
JD.com
Sonos
Harman Kardon/JBL
Others
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Strategy Analytics, & Business Wire. (June 6, 2022). Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics, und Business Wire. "Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor." Chart. June 6, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics, Business Wire. (2022). Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics, and Business Wire. "Market Share of Global Smart Speaker Shipments from 3rd Quarter 2016 to 1st Quarter 2022, by Vendor." Statista, Statista Inc., 6 Jun 2022, https://www.statista.com/statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics & Business Wire, Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor Statista, https://www.statista.com/statistics/792604/worldwide-smart-speaker-market-share/ (last visited August 24, 2024)
Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor [Graph], Strategy Analytics, & Business Wire, June 6, 2022. [Online]. Available: https://www.statista.com/statistics/792604/worldwide-smart-speaker-market-share/